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House style and visual identity
Brand identity guidelinesOur brand identity is made up of different elements such as our logo, our use of imagery, typefaces and colour, and how these can be used to encourage creative brand expression. All designers or web developers working for the Arts Council should apply these elements according to our guidelines, to use our brand identity to best effect.
House style
The Arts Council house style sets out how we phrase, punctuate, spell and capitalise words and phrases that often arise in our external and internal communications. This is to be applied by all staff as well as by external consultants, writers, editors, designers and web builders, to keep our communications consistent and clear.
Funding marks
If you or your organisation receives funding from us, we ask you to acknowledge this by using the correct funding mark. Please note that the Arts Council's logo and funding mark are the same.
Eslanda Robeson, Borderline from the Black World initiative. Source: bfi Stills, Posters and Designs
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